Nespresso, a premium luxury brand coffee who presented a challenge to over 90 universities worldwide, gave Wake Forest students the opportunity to participate and present our findings. The challenge for 2016 was:
“As a part of its ambition to be the highest quality and most sustainable coffee brand, how can Nespresso build sustainability into its luxury positioning to express brand meaningfulness?”
MA in Sustainability graduate students Hannah Slodounik, Aidan Ganzert, James Lackland, and Deborah Roscoe participated in the challenge.”We were honored to have the opportunity to participate in this challenge; the project really engaged our team members’ strengths while bringing value to Nespresso,” says Deborah Roscoe.
Click here to view Deborah Roscoe’s archived article on the Sustainability Graduate Programs’ Medium account.